First American Data Tree Privacy Policy

Privacy Policy

This privacy statement comprises the privacy policy of Data Tree, LLC (“Data Tree”) applicable to the, and websites (the “Website”).

Information Collection and Use

Data Tree collects information at various points on the Website, including personally identifiable information (“PII”). Data Tree may obtain personally identifiable information by companies that refer users to the Website. We may also require credit card account information to secure purchases made by users.

We collect this information in order to conduct business, improve the Website’s performance and functionality, service and support our users, and notify users about changes in our business. We may also share information with our affiliates and third parties as described further below under “Information Sharing.”

If you choose not to provide us information, you may not be granted access to some or all of the pages on this Website.


In order to use the Website you may be required to complete a registration form or contract and forward it to Data Tree. You may be asked to complete this registration form online, or by fax or postal mail. Applications may be subject to a business credit evaluation.

The registration form includes name and contact information, such as telephone number and email address. We may use this information to contact you about your use of the Website and any orders, submissions or inquiries you have made. 

If we accept your registration you will be provided with a user ID and password that will give you access to the services on our site. You are responsible for maintaining password secrecy. Do not share your password with any other person. Change your password regularly to minimize the possibility of unauthorized access to your account. 

Order Fulfillment

Clients may choose to order products electronically from the Website. Completed orders are accessible only to the client placing the order, and require a valid user ID and password.


A cookie is a file stored on your hard drive containing information about you. We may use cookies to identify you and provide you a more customized browsing experience while you are on the Website. For example, if you let us put a cookie on your hard drive, we may be able to give you access to pages without requiring you to log in. If you refuse to allow us to place a cookie on your hard drive, you may not be granted access to the Website, or you may be restricted from some pages and services.

Our site may contain links to other sites that may use cookie technology. We do not have access to, or control over, these cookies.

Log Files

We may track IP addresses and navigation patterns when we monitor Website traffic. We use this information to improve the structure, content and general usability of the Website. Information from log files may be linked to personally identifiable information for billing purposes, or to provide service and support to our users.

Other Information

Data Tree may also collect information identifying the industries in which our clients works. We also collect any information a client chooses to divulge to us through the Website’s “user comments” field.

Information Sharing

We may share information about our clients with Data Tree affiliates for the purposes of making available products and services we think may be of interest. We may share information about our clients with intermediaries who facilitate payment for products and services purchased on the Website or with companies who perform marketing services on our behalf.

Mergers And Acquisitions

It is possible that Data Tree, its subsidiaries, affiliates, joint venture companies, or any combination of them, could merge with or be acquired by another legal entity. In such event, Data Tree may share PII collected from the Website with such other entity. Data Tree will notify such other entity of the policy that applies to PII under Data Tree’s applicable privacy policy.

Other Information Sharing

In addition, we will also share information with third parties in response to a subpoena or when we are required to do so by law, for example, in response to a court order or other legal obligation; in response to a law enforcement agency’s request; to protect the security or confidentiality of our records; or in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with our rights. Users should also be aware that courts of equity, such as U.S. Bankruptcy Courts, might have the authority under certain circumstances to permit your PII to be shared or transferred to third parties without your permission.

We may share aggregate information, which is not personally identifiable, with others. This information may include usage and demographic data.

Opt Out

If you do not want Data Tree or our affiliates to contact you via email regarding special offers or services that we think might interest you, you can choose to discontinue such communication by informing us of your choice on our opt-out page, by following the instructions included in our email or by notifying us in writing at the address below.

If you do not want Data Tree to share your PII with third parties, you may discontinue such sharing by informing us of your choice on our opt-out page or by notifying us in writing at the address below.

Please send your opt-out requests to:

Data Tree, LLC
Attn: Marketing
4 First American Way
Santa Ana, CA 92707

Alternatively, you may inform us of your choice through our opt-out page.

Please note that we will endeavor to implement your opt-out requests within a reasonable time, although for a time you may continue to receive mailings, etc., transmitted based on information released prior to the implementation of your request. Please also note that even after such request is implemented, you will continue to receive information directly related to the product or service for which you registered (or which you otherwise agreed to receive), so you always are kept informed. 

Residents of California have additional privacy rights, which are described further below.

Your California Privacy Rights

If you are a California resident, you may request information regarding disclosure of your PII to third parties for direct marketing purposes. To make such a request, please send an email with “Data Tree Request for California Privacy Information” in the subject line and in the body of your message. We will provide the requested information to you at your email address in response.

Please note we are required to respond to such a customer request only once during the course of any one calendar year.


The Website contains links to other sites, but Data Tree assumes no responsibility for the privacy practices of these sites. Please note than when you click on one of these links you are moving to a new website. We encourage you to read the privacy policies of these sites as their privacy policies may differ from ours.


Data Tree takes reasonable precautions to protect users’ PII, whether it is collected off-line or through the Website, and to store it securely.

PII that is transmitted to us online (such as credit card number) is encrypted during transmission and is transmitted to us securely. All of our users’ PII is maintained in a reasonably secure computer environment. Access to our customers’ PII is reasonably restricted to prevent unauthorized access. Only employees of Data Tree, appropriate affiliates and third parties who need the information to perform a specific job (for example, a billing clerk or a customer service representative) are granted access to PII. Access is password protected, and employees are advised that the information to which they have access is confidential and must be protected. Finally, the servers on which we store PII are kept in a reasonably secure environment.

We retain PII collected from the Website for only as long as reasonably necessary to carry out the purposes for which the information was collected. Once such information is no longer required, we take steps to ensure that the information is destroyed in a reasonably secure manner.

Updating Your Information

If this site requires you to register to access or purchase products, you are responsible for ensuring the accuracy of the information in your profile, including billing address and payment information. You may access and correct your account profile online or by contacting Data Tree at:

Data Tree, LLC
Attn: Marketing
4 First American Way
Santa Ana, CA 92707

Changes in Policy

Our privacy policy may change in the future. We encourage you to periodically review this page to understand our policy regarding our collection and use of PII. The effective date of this policy, as stated below, indicates the last time this policy was revised or materially changed. Checking the effective date below allows you to determine whether there have been changes since the last time you reviewed the policy.


If you have any questions regarding our privacy policy, you may contact us at the following address: 

Data Tree, LLC
Attn: Marketing
4 First American Way
Santa Ana, CA 92707

Note: Contractual commitments vs. our general privacy policy may occasionally carry conflicting provisions and in such instances the contractual commitments would prevail.

Data Tree’s Policy Regarding Redaction Of Social Security Numbers

Data Tree, LLC provides businesses that are associated with the real estate and lending industries with access to critical and essential publicly recorded property documents. Data Tree provides such access by obtaining copies of these public records as they were recorded with each county recording authority.

If these documents meet certain minimum requirements, county recording authorities are generally required to publicly record them without regard to actual content. As a result, publicly recorded documents sometimes contain sensitive personal information, most notably social security numbers. With some exceptions (e.g., federal tax liens), however, there is generally no legal requirement for the inclusion of such information as a condition of recording.

As a leading provider of publicly recorded property documents, Data Tree is committed to the privacy and protection of our customers and consumers. We are currently implementing a voluntary redaction process that will in most cases conceal all but the last four digits of individual social security numbers on publicly recorded documents available through Data Tree. We believe that such efforts reflect best practices to enhance and improve corporate responsibility, as well as to provide a valuable service to our customers and consumers.

As a result of these efforts, you may occasionally experience a brief delay when retrieving certain documents. We appreciate your patience and ongoing support throughout this process.

For questions regarding Data Tree’s Policy Regarding Redaction Of Social Security Numbers, please contact Customer Support at 800.221.2056, option 2.

Effective as of January 23, 2007.

back to top